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If You Wouldn’t Drink Dirty Water, Why Are You Running a Dirty Business?

Author: Greg

August 6, 2024

Business systems audit checklist for August optimization and Q4 preparation

August Is National Water Quality Month—Time to Audit Your Systems

August is National Water Quality Month—which might sound like something your barefoot hippie cousin came up with whilst waiting for pond water to filter through his sock. But the truth is, clean water is vital. It fuels ecosystems, economies, and communities.

And just like polluted water can wreck the environment, dirty business practices poison your potential—they kill momentum, crush morale, and clog up every bit of flow your team is trying to create.

So let’s use this month as a metaphor.
 If your business feels like it’s leaking revenue, losing energy, or barely flowing, it might be time for a system flush.

Let’s clean the pipes.

What Is National Water Quality Month (and Why Should You Care)?

Water Quality Month is all about protecting one of our most crucial life sources—clean, accessible water. It’s a reminder that when we neglect our systems, everything downstream suffers.

Now flip that lens on your business.

Your company is no different than a waterway. If things are clean, clear, and flowing—you grow. But if you’ve got toxic runoff, busted infrastructure, or gunk in your leadership pipeline? That pollution doesn’t stay put. It spreads.

Business Is a Flow System. So Is Yours Flowing or Failing?

Picture your business like a river. A healthy one flows smoothly, nourishes everything it touches, and builds momentum over time.

A polluted one? It chokes everything downstream. And eventually, it dries up.

Here’s what dirty “water” looks like in your business:

🚱 Clogged Pipes = Dead Leads

Got leads coming in but not converting? Your pipeline is jammed.
 This isn’t a lead problem—it’s a system problem.
 Fix it with:

  • A clean CRM

  • Automated follow-ups

  • Clear handoffs from marketing to sales

☣️ Toxic Runoff = Bad Leadership

Culture problems don’t start at the bottom—they trickle down from the top.
 Negative leadership poisons morale, productivity, and retention.
 Clean it up by:

  • Setting clear goals

  • Communicating like an adult

  • Taking ownership instead of pointing fingers

🧯 Busted Infrastructure = Business on Fire

You can’t build a high-performance machine on duct-taped processes.
 If your tools suck, your handoffs are messy, or your systems confuse people, guess what?
 You’re bleeding potential.

Invest in the tools. Refine your processes. Build it right, or keep rebuilding it forever.

 

Business Systems Audit: Are You Running Clean or Just Hoping It Doesn’t Break?

Here’s your quick self-audit:

  • Are sales and marketing actually aligned—or just coexisting?

  • Is onboarding new reps smooth—or a chaotic mess of “figure it out”?

  • Are roles crystal clear—or does everyone just do “stuff”?

  • Are your comp plans motivating—or a spreadsheet nightmare?

  • Is accountability consistent—or do you let drama fester?

If you said yes to any of the mess above, you’ve got dirty water. Time to filter it.

Why August Is the Perfect Time to Fix It

Let’s be honest—August is slow for a lot of people. Vacations, back-to-school chaos, summer burnout…

Use that to your advantage.

This is the perfect time to tighten screws, audit systems, clean house, and get your operation ready to roll into Q4 at full throttle.

Bonus metaphor: Cities everywhere are limiting water use in August. You conserving energy and cleaning systems right now? Same idea. Less waste, more impact.

Make It Rain: Here’s How to Clean the Pipes

Let’s get practical. Here’s how to detox your business and build flow:

✅ Automate follow-ups

Stop letting hot leads ghost you.

✅ Streamline your comp plan

 If reps don’t understand it, they won’t chase it.

✅ Run tighter meetings

No agenda, no meeting. Period.

✅ Trim the dead weight

If they’re not producing, stop coddling.

✅ Create weekly rep check-ins

Build rhythm and accountability.

✅ Clean your workflows

Simplify everything. Complexity is the enemy of execution.

Tiny upgrades = massive ripple effects.

 

One More Thing… Don’t Let Dirty Goals Clog the System

Let’s talk mindset real quick. If you’re looking at your goals and realizing you haven’t hit any of them—don’t throw them in the trash. And don’t throw yourself in the trash either.

You’re not a failure. You’re just looking at a report card. That’s it.

This is data. Feedback. Nothing more.

Here’s the move:

  • Forgive yourself

  • Refocus your energy

  • Adjust your goals (Yes, you’re allowed!)

  • Then go again, smarter and cleaner

Your goals are supposed to stretch you, not suffocate you. If they aren’t lighting a fire anymore, rewrite them. Don’t shrink to meet your goals—just realign them to match your vision and energy.

Filter the B.S. and Let It Flow

You don’t need to wait for January 1st to make changes.
 August is the new reset. While the rest of the world is too hot and lazy to do anything, you can be the one cleaning house and building momentum.

Clean systems = clean culture = clean wins.

So grab a filter. Clean the pipes.
 And let the opportunity flow.

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