Why I Don’t Chase Hype—And Why That Might Be Changing
Author: Greg
February 25, 2025
Let’s be clear—this isn’t some grand reveal.
No launch. No offer. No pitch.
It’s a timestamp.
Something I can look back on and say, “That’s when I started taking this seriously again.”
Because lately, for the first time in a while, I’ve seen two opportunities that are actually making me pause. And for a guy who’s spent the last decade filtering out noise, that means something.
How I Evaluate an Opportunity (And Why Most Don’t Pass)
Over the years, I’ve been involved in everything from low-ticket products to full-scale sales teams. I’ve sold $30 items, $70 items, $2500 programs, and everything in between. And I respect every version of the grind.
But here’s what experience teaches you: not all income is created equal.
At this point in my life, I measure opportunities through a different lens:
- The Referral Has to Be Worth It
If someone passes a name, makes an intro, or shares a link, they should get paid like it matters. I’m not saying small payouts are bad—just that they’re hard to scale. If the effort’s the same, I’d rather help someone earn $1,000+ from a single qualified connection.
- It Has to Be Accessible
It Has to Be Accessible
No licenses. No 90-day ramp-up. No reinventing your life to get started. People need to be able to plug in fast, stay authentic, and not feel like they’re suddenly in a compliance course.- Residual Beats One-Off
I’m not into hamster-wheel hustles. If the only way to get paid is to keep selling every month, I’m out. I want income that sticks—because that’s how you build actual freedom, not another job.
- It Has to Align With My Core Beliefs
If it doesn’t create a win-win—for people, for communities, or for the planet—I’m out. I’ve done deals that didn’t align with my values, and I was burned out within months.
At this point, if I’m going to put my name behind something, it needs to actually help someone—whether it’s saving money, protecting income, creating freedom, or improving lives.
I’m not here to push nonsense or shiny (and shady) objects for a quick buck.
It’s got to be something I believe in—and something that leaves people better off
Industries That Almost Fit the Mold
🌞 Solar
- Huge commissions. Real impact.
- But for a lot of reps, the complexity of contracts, varying company models, and customer confusion can make it tough to scale without deep expertise.
- It’s also a highly regional game—what works in Tucson might be illegal, unprofitable, or restricted in Sarasota, Chicago, or Seattle.
- Every HOA, utility, and city council has its own red tape, so unless you’re locked into your local area, it’s hard to build at scale.
- Solid model—but not easily duplicated.
🧬 Health & Wellness Products
- I absolutely love this category. I probably take 12 different types of supplements daily—about 40 pills a day. My family does too. I’ve even given enzymes away to people for free.
- That said, let’s keep it real: if I want to earn $3,000 this month and I’m earning $30 a bottle, I’d need to sell 100 bottles in 30 days—that’s 3+ sales every single day. Naa. No thanks.
- Most people aren’t doing that, so they’re encouraged to build a team instead. But then the income often comes from rep purchases, not customer sales.
- This internal consumption model, while common, draws FTC scrutiny because it’s not always driven by true customer acquisition. And it is expensive for the reps too.
- It’s still a powerful entry point for many— a great way to get your feet wet in sales, but it’s not the most efficient path to leveraged income.
🧾 Insurance & Financial Services
- I’ve held licenses in a half dozen states and sold policies. It’s legit—and there’s real money in it.
- Scaling means getting licensed in every state you want to sell in, which costs time and money. And even if you can afford it, many other reps cannot do so.
- Plus, there are regulatory hurdles, CE requirements, test prep, renewals—all of which add up fast.
- It’s a great field for the right type of pro—but for affiliate-style scaling, it’s heavy.
So What Is Catching My Eye?
Two opportunities.
Both are simple.
Both solve real, everyday problems.
Both offer a real path to high payouts—without compromising trust, accessibility, or sustainability.
I haven’t said yes yet. But I’ve stopped saying no.
And if you’ve followed me for a while, you know that’s when things start getting interesting.
Why This Matters
Look—I’ve built a career around helping people win in a way that fits their life.
That means I never knock someone’s current hustle. Whether you’re selling supplements, coding smart contracts, or building a referral network—you’re in the game. That matters.
But if you’re looking for a more leveraged lane, something that feels more like ownership and less like trading hours for dollars, then I’d keep an eye on this space.
Because not everyone wants to take exams, get licensed in multiple states, or learn regulatory law.
Some just want to refer business owners to a company that’ll handle the rest—and let that one intro turn into free merchant processing for life… and real income for them.
Timestamp Locked
This post isn’t an announcement.
It’s just me pulling the curtain back on where my mind’s starting to shift.
If all goes to plan, I’ll have something meaningful to share in the next 30–60 days.
Until then, stay focused. Stay sharp.
And respect every hustle—but be ready when one comes along that lets you level the hell up.
—Greg
