The Power of the Platform

Author: Greg

June 17, 2025

Why Industry Giants Are Joining FreeForYou

When Legends Say Yes... You Listen.

Late last week on Thursday June 12th, FreeForYou made an announcement that rippled through the merchant processing industry.

Sandrine Kolker and Doug Kolker—two absolute titans in their fields—have officially joined the corporate team. Specifically the Merchant Processing legend: Sandrine Kolker!

And this isn’t some honorary advisory board title or “consultant” stuff. This accomplished lady is rolling up her sleeves and stepping directly into the engine room of this movement.

Let’s be clear: the Kolkers didn’t need this.
But they chose it—because the model, the mission, and the momentum behind FreeForYou are undeniable.

Meet the Kolkers — The Power Couple Behind the Power Move

Sandrine Kolker

If you’ve ever worked in merchant processing, you’ve probably heard her name whispered like folklore. She is that good.

15+ years at Bank of America Merchant Services, VP of Business Banking
Over 35 years in Banking, leading teams and winning sales awards
Managed a portfolio of 550+ clients ranging from $5M to $100M
Regularly achieved 300–375% of goal
5-time Platinum Club Winner – that’s the top 5% of a national sales force

She walked away from the game at the top. Fully retired. Enjoying life. But after one look at what FreeForYou is building?
She said, “This is incredible – I’m in!”

“This isn’t just merchant processing. This is innovation with heart. With purpose. And with real results for real business owners.” – Sandrine Kolker

Doug Kolker

If Sandrine is the merchant queen, Doug is the mortgage mastermind. Greg first met him back in 2010—and he was already dominating.

Consistently ranked in the top tier of U.S. mortgage professionals for years
Recently, built a $1B+ revenue engine in under 36 months — scaled an accounting firm from zero to 8-figures per month.
Respected mentor, strategist, and leadership powerhouse
Known for operating with class, clarity, and insane results

Doug brings the vision, the macro perspective, and the ability to help FreeForYou scale beyond what anyone thought possible.

Why They Joined FreeForYou

Let’s be blunt: you don’t pull industry legends like this by accident.

Sandrine had been happily retired for 6+ years. Doug is always thriving and looking for opportunites.

So why join?

Because they saw it.
They saw what we saw.

A once-in-a-lifetime opportunity to disrupt an outdated industry, empower independent reps, and give business owners a smarter, fairer, more profitable path forward.

After conversations with CEO Mike Hall and Co-Founder Lawrence, Sandrine said the model was unlike anything she’d seen in her decades of work.

This wasn’t about a paycheck.
This was about purpose.

What This Means for FreeForYou (And You)

The Kolkers aren’t just bringing resumes—they’re bringing results.

Sandrine will be training reps directly — you’re learning from a billion-dollar closer.
She’ll also be available to help close deals for higher-volume prospects.
The credibility this adds to your pitch as an affiliate? Off the charts.
Every client you speak to now knows: this platform is backed by the best.

You’re not just repping FreeForYou anymore.
You’re standing shoulder to shoulder with industry royalty.

Why It Matters Right Now

If you’re an affiliate:
This is the kind of credibility that levels the playing field. You now have a story that no other platform can match.

If you’re a business owner:
Know this—when someone like Sandrine Kolker says yes to a company, you’re looking at the real deal.

This is the movement smart people are aligning with. And the Kolkers just made it louder, stronger, and faster.

Welcome to the Next Level

FreeForYou is making serious waves—and the ripples just became a tidal shift.

The Kolkers’ arrival confirms what many of us already knew:
This isn’t a side hustle.
This isn’t hype.
This is a platform that attracts the best because it’s built to be the best.

If legends are joining the team…
Maybe it’s time you did too.

-Greg